Design and Development, Implementation and Supervision
Classic British Style has characterised the Jaeger brand since 1884. Initially established to extol the virtues and benefits of clothes made from animal fibres – camel hair, alpaca and merino wool – Jaeger builds on this heritage while presenting contemporary silhouettes, patterns and colours for both men and women and boasts stores and concessions across the UK, Ireland and the UAE.
Blass has designed for implementation and rollout Jaeger projects including Londons Regent Street & Kings Road, Edinburgh, Belfast and Bicester Village, making all Building control and Planning applications where necessary. Our work has covered reviewing all manufacturing drawings to ensure custom-made furnishings are sufficiently robust for a high footfall environment. By delving into the detail and working directly with the shopfitters, we have devised fully adjustable but elegant solutions for displaying the product to its best advantage. Our ongoing relationship with the business means that we have greater input into the development of the design than in a traditional rollout programme, particularly when drilling into the effectiveness of fixtures and fittings and how they can help to sell more.
(photographer, Mark Davison)