Blass Design have worked across the the Tui estate creating new looks for both its Thomson and First Choice High Street brands as a well as new concepts for its Cruise Deals 'implants'.
Perhaps the most challenging work has been to create a concept which we implemented in an initial 8-store programme for their Holiday Superstore brand.
The Coventry flag ship store issued a strong signal of intent as all the new stores will be between 5000-7000sqFt, marking a significant departure in the way holidays are sold.
We set out to provide both a relaxing centre of reference together with zones that stimulate and encourage the customers to engage with genuinely expert staff.
A separate family area has also been created for a relaxed booking environment with greater emphasis on groups whilst additional consulting spaces provide for more discreet and premium offers.
Finally the Foreign Currency bureaus are now set as shop-in-shop arrangements to strengthen the branding of the service.
The project was taken from initial sketch ideas right through to full concept and implementation involving full drawing packages, building regulations and project management.